FREE Email Newsletter Templates & Examples

Yes, with proper segmentation of your target audience, the content of their interest, personalize emails, and excellent communication, it is possible. A study shows if you spent $1 in email marketing, you could derive $44 ROI from your investment. Email newsletters are highly useful tools to trigger audience response quickly.

It serves the purpose of informing and educating the audience with the latest business details. It helps to win the audience’s trust by constant communication and circulation of high-value information. It helps to serve particular audience groups with specific topics of interest.

An email newsletter should contain specific content and should educate customers about your business, like:

• Attract them with an attractive headline.
• Provide exciting facts and material on products and services.
• Keep it short, simple and straightforward.
• Put graphics relevant to your message.
• Write in a conversational language and establish trust.

• Research to know the target audience.
• A hooking headline.
• Content that satisfies their information need and all the queries.
• Use facts, quotes, and relevant graphics.
• Keep it precise, concise and straightforward.
• Contact details and links of social profiles.
• Be careful of the copyright issue.
• Put stimulating Call to Action.

• It helps in increasing the number of visitors to your site.
• It reaches out to the target audience effectively.
• It is cost-effective.
• It helps inform and educate the audience with relevant content on different topics of their interest.
• With frequent communication with the audience, it establishes a relationship of trust.